The Juice

The Juice is a branding and packaging concept created for a modern burger restaurant with a bold, energetic personality. The project explores how a visual identity can extend beyond a logo to create a cohesive experience across menus, packaging, and other brand materials.

As the brand designer, I developed the identity through logo design, typography, color direction, menu layouts, and custom packaging including burger wrappers, drink cups, and takeout bags. Each element was designed to reinforce the brand’s playful personality while maintaining consistency across the physical and digital experience.

Brand Identity · Packaging · 2026